Kornit Spotlights Atlas Matrix at PRINTING United Expo

In response to changing customer preferences in the apparel industry, Kornit is helping brands offer more personalization and faster delivery while helping to reduce inventory risk, improve

margins and produce more sustainably.

Kornit Digital will offer its North American trade show debut of Kornit Atlas MATRIX – an enhanced Direct-to-Garment (DTG) system unlocking new opportunities for on-demand apparel decoration. 

Visitors to PRINTING United Expo will experience for the first time at a North American

Trade show the Atlas MATRIX DTG system. As production moves from forecast cycles towards more agile, demand-driven models, manufacturers must have flexibility without compromising quality. The system’s ability to decorate different garments and fabric types on-demand helps brands respond faster to trends, reduce excess inventory and offer more personalized products.

Recognized with a PRINTING United Pinnacle Award 2026 for “New Technology,” Atlas MATRIX fully unifies production across cotton, polyester, and blends. This flexibility allows decoration of diverse materials while maintaining consistent, retail quality – a major challenge for the industry.

Atlas MATRIX now delivers a neon color ink configuration, ideal for production of sportswear, athleisure, and performance apparel.

New to Atlas MATRIX is a neon configuration, including a specialized extended-gamut ink setup created for applications that demand eye-catching colors. Now sports uniforms, activewear, running gear and other high-performance garments can leverage neon elements while maintaining the flexibility of on-demand production.

“PRINTING United Expo has always been one of the biggest stages highlighting the best our industry has to offer. Last year, we stressed the new market dynamics transforming apparel, with consumers being led by real-time trends, demand for endless choices, and expectations for overnight delivery. Now this year, we take this to the next level,” said Ronen Yancu, President of Kornit Digital Americas. “Atlas MATRIX is an industry milestone delivering true, on-demand manufacturing across any fabric type. We’re proud to bring together this system and our connected ecosystem of partners and customers to demonstrate the unlimited possibilities for agile apparel production at PRINTING United Expo 2026.”

A range of Kornit partners and customers will also be on display at PRINTING United Expo, demonstrating the connected ecosystem required to shape the future of apparel. 

Visitors to the Kornit booth will be able to explore how technology, brands, creators, software, fulfillment and production can work together and move towards a more agile, responsible model.